Keeping with my Human Behavior theme; choosing NOT to wear a mask in public increases the chance of contracting/spreading the virus and in turn, increases the chance for death is a self-inflicted human behavior.
You mention profits. What would happen to the food industry if there were a national eat healthy and exercise mandate and enforcement? No more Mc'ds, Burger King, Coca-Cola, etc. Oh, the chaos. We'd be back to prohibition and the Mafia would rise again with bootlegging cheeseburgers. The cheeseburger Prohis would come by and bust open your cupboard and take your cheeseburgers. 
