I am just say that stand/stance should be displayed in the editorial pages, not in reporting the news.
Not if you have an established reputation of being unbiased. If you reply with "no comment" every time asked your opinion, then no endorsement will be suggested or implied. I contend, when reporting the facts of an event, it is not the job of the reporter to interject his or her personal opinion (or the opinion of the newspaper's publisher). It is their job to report the facts. That's all.
Contrary to what many in the media and political world would like us to believe, the general public, when given all the facts, are fully capable of forming their own opinions and making informed, intelligent decisions on their own.